4 STEPS TO HELP YOU BUILD A MORE VALUABLE BRAND

How’s your brand doing? Are you ready to take it to the next level and make it more valuable? How about becoming more profitable? Are you ready to scale? Can your brand handle scale?

You probably started your brand because you live the lifestyle that your brand speaks for. I often mention Patagonia because they’re one of my favorite life-style brands. The reason I do is simple, Patagonia’s Mission Statement is to “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” Patagonia grew out of a small company that made tools for climbers, eventually they went on to become THE lifestyle brand for outdoors enthusiasts. Patagonia was started by a climber and outdoor enthusiast that lived the lifestyle and measured their success by their mission statement.

I ask you, why did you start your brand? How do you source your products? Are they the best products you can offer to your audience? Were they sourced and manufactured ethically? If your brand doesn’t truly stand for the lifestyle that it makes it’s products for, your brand has no sustainability.

In this checklist you’ll take the steps to discover your brand’s purpose, define your advantage, define and developing a more accurate audience, securing the right supply chain for your brand, and evaluating your profitability.